1 Zipline's Digital Audiences is a service that automatically generates profiles via tags
placed on your website to help learn more about the people who visit your site and may be interested
in your products and services.
2 Zipline's Audience Builder allows you to create custom audiences that can be profiled
and deployed for your digital marketing campaigns. Audience extension and deployment services may
require additional fees and will be calculated within the order screen.
3 Within Zipline, Targetable Profiles identify anonymous, unique cookies that are linked
to purchase behavior, demographics or lifestyle information. Targetable Profiles in My Private Audiences
describe unique cookies originating from data collected through Zipline implemented site tags,
custom campaign data or on-boarded 1st party data. The allowable Targetable Profiles in your
private audiences is based on your monthly Zipline subscription.